There has never been a better or more important time for your business to make use of video.
Recent research found that videos are 53 times more likely to make it to the first page of Google search results than text pages. With that kind of potential for increased exposure to customers, can you afford not to have video on your website?
It's quite simple. Well-made, eye-catching videos that give something useful or fun to your target audience will generate more traffic for your website, and more business for you.
Better still, we can help you to re-use your video for DVDs, trade displays, even for broadcast.
Click below for some ideas on how to bring your website to life.
A virtual tour of your business can give potential customers a real idea of what they can expect from you.
If you're proud of your hotel, restaurant, shop, gym, sports club, museum, school, college, nature reserve, dental surgery…anything at all…if you're proud of it and you want to whet some appetites, you need a Virtual Tour video on your website.
Pictures can tell the story but people are increasingly cynical. There's something more honest about a video. It gives context and will make potential customers feel like they're virtually there.
Take a look at the case study page to see what we did for Optegra Eye Care and their state of the art facility in Surrey.
It might be as simple as boiling an egg, but we all have to learn something for the first time.
If you have a product or service that takes some explaining, do it with a video. "How to" videos placed on social video sites, as well as your own website, will pull in new traffic and make existing customers happy.
Type how to tie a bow tie in to Youtube. The top three hits have been viewed by more than 2.5 million frustrated party guests.
Apply that to your business, and think how many people will be thanking you for a great piece of knowledge.
Are customers constantly calling you with a frequently asked question? Maybe it's time to film the answer.
For a film to 'go viral' on the internet it has to be cool to share.
People have to be happy to be associated with it if they're going to tell their social networks that they like it. While sneezing pandas and cute babies rule the online ratings, there is room for your business to take the viral approach as part of a marketing strategy.
You have to start with a good idea and you have to shoot it well, even if you're aiming to make it look like a spontaneous amateur video. The branding has to be subtle and it has to be fun.
It doesn't always work, but when a video takes hold the benefits for your company's image can be huge.
If you think the viral approach could work for you, come to us for a no-obligation consultation.
Social networking has transformed the way we communicate, and has opened up a new frontier for business.
Sites like Facebook, Twitter and Youtube should be used as part of your overall marketing strategy. With them you can build a loyal online community of fans, followers and customers. The way to keep them coming back is with engaging content, including video.
You can add 'How to…' videos, and Virtual Tours to your company Facebook page, or link your videos on Youtube back to your company website. It's another way of adding to your online presence, and making sure the ever-growing web generation will be able to find you.
Sites with reviews like Trip Advisor and Amazon prove that potential customers will act on the advice of people they've never met.You can harness the power of honest testimony with filmed customer case studies. Let your happy clients do the talking, while at the same time showing prospective customers the benefits your product or service can bring.
Take a look at the video we made profiling some happy patients for Optegra Eye Care on our own case study page.
New product? Show it off to the world with an outstanding video.
Launch it on your own website, along with your Facebook page and other social networking sites for maximum impact.
With video, you can demonstrate beyond words how great your product looks, what it sounds like, and if it's complicated, how it works. If it's not at all complicated, show your audience how simple it is!
And don't forget, we can shoot your video with an eye to alternative uses. Re-use the footage for handout DVDs, trade show displays, and even keep it in a suitable format for interested broadcasters.
Your people are your greatest asset, so show them off.
From a full profile interview with the CEO, to a Video Portrait of the sales assistant (think Hogwarts), we can bring your website to life with an innovative approach to the 'About Us' page.
If you want to go down the conventional photography route we can do a great job of that too.
Whatever you decide upon, a mugshot with the company's compact camera doesn't cut it anymore.
It's not all about the outside world.
Video is a great medium for communicating to your company. If your CEO has an annual message for staff, bring it to life with a video, complete with extra graphics and supporting data.
Put your training onto the company intranet, with tutorial videos your staff can easily absorb.
Film your team events, trade shows and conferences for those that couldn't be there.
And if there's an important event overseas that you can't attend, sometimes a pre-recorded video will do the trick.
Whatever your corporate communications requirements, we can take care of the filming.
